Structured engagements.
Revenue outcomes.
Three ways to work together — built for B2B SaaS companies at different stages of growth. Every engagement is accountable to pipeline, not vanity metrics.
GTM Audit &
90-Day Roadmap
Ideal for: Seed-stage founders, companies rebuilding after a failed marketing hire, or pre-Series A teams that need clarity and a plan before spending more on marketing.
What it is
A structured, one-time engagement that gives you an honest, data-backed assessment of your entire marketing function — and a 90-day prioritised action plan your team can execute the following Monday. No slides that collect dust. Decisions from day one. I dig into your funnel data, ICP, positioning, channel performance, martech stack, and competitive positioning — and come back with a clear, ordered diagnosis and roadmap.
What's included
- —Full-funnel audit: traffic sources, lead volume, conversion rates, CAC, pipeline coverage by channel
- —ICP refinement workshop: who you're actually selling to vs. who you should be targeting — and what changes
- —Positioning and messaging review: how you show up vs. your top 3 competitors — gap analysis and recommendations
- —Channel assessment: which channels are working, which are wasting budget, and which are entirely missing
- —Martech stack review: gaps, redundancies, attribution model evaluation, and recommended tooling changes
- —90-day prioritised roadmap with OKRs, quick wins (weeks 1–4), and longer-range plays (months 2–3)
- —2-hour readout session with CEO/founder: findings, decisions, and alignment on the plan
- —30-day follow-up call: reviewing execution progress and unblocking any obstacles in the plan
Fractional CMO —
Launch
Ideal for: Seed-stage founders who have product-market fit, need to build marketing from zero, and want a proven operator — not a generalist consultant who hands you a deck and disappears.
What it is
I embed as your first marketing leader and build the function from the ground up. Martech stack, team architecture, GTM motion, demand generation engine, positioning, and — if needed — the investor narrative for your Series A. You get CMO-level thinking, execution, and accountability at a fraction of the cost and commitment of a full-time hire. This is the engagement that took Clodura.AI from zero marketing to 3.5× ARR growth, $500K campaign, and a $2M+ fundraise.
What's included
- —Marketing strategy and 12-month roadmap aligned to your ARR targets or fundraise timeline
- —GTM motion setup: PLG, outbound, inbound, or hybrid — based on your model, ICP, and sales motion
- —Martech stack design and full implementation: HubSpot, GA4, PostHog, Apollo.io, attribution setup
- —Demand generation engine: SEO and content architecture, paid media campaigns, and lifecycle sequences
- —Hiring bar, job descriptions, interview scorecards, and first-hire recruiting for marketing roles
- —Investor-facing dashboards: CAC/LTV, cohort analysis, pipeline coverage — board and investor-grade
- —Positioning, messaging, and category narrative — differentiation against your top 3 competitors
- —Weekly CEO sync (60 min) + monthly board-ready reporting package with OKR scorecards
Fractional CMO —
Growth
Ideal for: Series A companies with a marketing team in place that needs executive leadership, strategic direction, and a revenue-accountable function that can present to a board.
What it is
Ongoing executive marketing leadership for companies that have product-market fit and need to scale pipeline, reduce CAC, and build a marketing function their CFO and board can underwrite. I work as a peer to your CEO and CFO — not a vendor. I own the marketing P&L, lead your team, and hold up under board-level scrutiny on pipeline coverage, CAC trends, and LTV modelling. Think of it as hiring a senior CMO — without the $200K+ salary commitment.
What's included
- —Full ownership of marketing strategy, OKRs, and quarterly budget allocation — accountable to CEO and board
- —Team leadership: managing your existing marketing team, coaching, hiring, and building the bar
- —Demand generation at scale: ABM, outbound sequences, inbound SEO, paid media, lifecycle, and event marketing
- —Revenue attribution model: multi-touch attribution tied to pipeline and closed-won, synced with RevOps
- —CAC/LTV optimisation: funnel diagnostics, ICP refinement, and conversion rate improvement across the full funnel
- —Product marketing: positioning updates, new product launches, sales enablement, and competitive intelligence
- —Brand and analyst relations: category positioning, G2/Capterra strategy, PR outreach, and thought leadership
- —Weekly leadership team participation + quarterly board presentation on marketing performance and pipeline
Book a call. We'll figure out
what you actually need.
Even if the answer is "none of the above" — that's a useful 30 minutes for both of us. I'll tell you what I'd do in your position, and who I'd hire if it's not me.
Book a free strategy call →