Marketing that shows
up in pipeline —
not in vanity slides.
I'm Divyaprasad Pande. 12 years building B2B SaaS revenue engines from zero. I drove 3.5× ARR growth, cut CAC by 40%, and grew organic traffic 2,500%+ inside a GenAI SaaS company. Now I embed as your Fractional CMO — accountable to the same metrics your board cares about.
Numbers that survive
a board meeting.
Every metric below came from real campaigns, real budgets, and real pipeline — not projections, not estimates, not deck slides.
Full-funnel strategy spanning PLG, paid, organic, lifecycle, and community — tied directly to revenue, not vanity MQLs.
Achieved through ICP refinement, channel mix optimisation, and funnel diagnostics — without cutting lead volume.
Programmatic SEO and topical-authority content built a durable pipeline engine at near-zero incremental CAC.
Lifecycle marketing redesign, telemetry-triggered campaigns, and activation milestone engineering drove retention at scale.
Landmark PLG milestone — thousands of new users, a reviews flywheel, and a long-term advocacy base built in one campaign.
Investor-facing CAC/LTV/cohort dashboards and GTM narrative that investors underwrote for the fundraise round.
Be honest with yourself
before you reach out.
Fractional CMO engagements only work when the founder is ready. Here's a clear filter.
- A B2B SaaS founder or CEO, Seed to Series B
- $500K–$15M ARR with product-market fit confirmed
- Ready for a real marketing leader — not a vendor who executes tasks
- Willing to share pipeline data, ICP details, and commercial goals
- Preparing for a fundraise and need board-ready marketing
- Tired of spending on paid without understanding attribution
- Based in India, US, EU, or working remotely — I work across time zones
- B2C, DTC, or a marketplace — my expertise is B2B SaaS specifically
- Pre-product or pre-revenue without validated PMF
- Looking for someone to just "run ads" or manage an agency
- Not open to the CEO and CMO sharing pipeline accountability
- Want a full-time employee model with 9–5 availability
Three structured engagements.
One commitment: pipeline.
Every engagement is accountable to revenue — not activity metrics or MQL counts that your sales team ignores.
A structured deep-dive into your marketing function, ICP, positioning, and funnel. Ends with a prioritised 90-day action plan your team can execute the following Monday.
Build marketing from zero to pipeline. I embed as your first marketing leader — martech stack, team architecture, GTM motion, demand engine, and investor narrative all included.
Ongoing executive leadership for companies that have PMF and need to scale pipeline, reduce CAC, and build the kind of marketing function a CFO and board can actually underwrite.
How it actually works
when you bring me in.
No 90-day onboarding. No endless discovery calls. Revenue-accountable execution from week one.
Deep-dive into your ICP, funnel data, martech stack, competitive landscape, and current channel performance. No fluff — just diagnostics.
The audit becomes a prioritised plan: what's broken, what's wasted, what's missing, and the exact sequence to fix it — tied to your pipeline and ARR targets.
I execute or oversee directly — managing your team, hiring where needed, running campaigns, and making the marketing decisions your business needs made.
Monthly reporting tied to pipeline, CAC, LTV, and OKRs. Weekly CEO syncs. Quarterly business reviews. Marketing that speaks the language of your CFO and investors.
Proof of point of view.
Not just a practitioner — a thinker. What I write and where I show up reflects how I approach the craft of B2B SaaS marketing.
What people who've worked
with me say.
Divyaprasad built our marketing engine from scratch. His revenue-first approach directly contributed to our 3.5x ARR growth and played a massive role in our pre-Series A fundraise. He is exactly the kind of marketing leader founders need.
Divya is a rare breed of marketer who deeply understands both team leadership and complex attribution. He successfully managed a global team across 30+ brands and built the analytics backbone we relied on for executive decisions.
Under Divyaprasad's leadership, our SEO team became the highest revenue-contributing unit in the organization. His ability to turn organic traffic into a predictable pipeline is unmatched.
Divyaprasad brought incredible structure and ROI-focus to our digital marketing efforts. He doesn't just run campaigns; he builds scalable systems that drive real business outcomes.
The questions founders
ask before saying yes.
30 minutes. No pitch deck.
Just an honest conversation.
I'll ask the right questions, share an honest assessment, and tell you clearly if I think I can move your number — and how. If I'm not the right fit, I'll tell you that too.
Book a free strategy call →