About

12 years of building
B2B SaaS revenue engines.

From a freelance consultant running Google Ads on a shoestring in Pune, to VP of Marketing at a GenAI SaaS company — and now Fractional CMO to founders who need the same firepower.

Divyaprasad Pande
CMO Alliance RevGenius ProductLed PMA SaaS Alliance

I run marketing as a revenue system — a function the CEO, CFO, and board can underwrite.

I started in 2014 running Google Ads for a security services company in Pune on a budget that would make most paid media managers laugh. No playbook. No agency. No team. Just a problem to solve, a number to hit, and a feedback loop. That operator mentality — obsessing over what actually moves the needle — has defined every role I've taken since.

Over 12 years across B2B SaaS, martech, salestech, and B2B media, I've led marketing at every stage of the journey: building from absolute zero, rebuilding functions that weren't working, and scaling engines that were already moving. My work spans the full stack of modern marketing leadership — category narrative, product marketing, demand generation, PLG and lifecycle, brand and analyst relations, martech and attribution, and team architecture.

At Clodura.AI, I joined as the first marketing hire and built the entire function — team, martech stack, GTM motion, and brand — from nothing. The result: 3.5× ARR growth, 40% CAC reduction, 2,500%+ organic traffic growth, a $500K AppSumo campaign, and a $2M+ pre-Series A fundraise I co-authored the GTM narrative for. At Machintel, I managed a 15-person global team across 30+ brands and built the Tableau attribution stack that became the reporting backbone for leadership reviews.

"Marketing is a revenue system. If it doesn't show up in pipeline, it isn't marketing — it's a cost centre waiting to be cut."

After a decade of building inside companies, I made a decision: the founders and CEOs who need CMO-level thinking most are exactly the ones who can't yet justify a full-time hire. I'm here to change that equation. As your Fractional CMO, I embed into your team — accountable to the same metrics your board cares about, without the full-time overhead.

I work with B2B SaaS companies across India, US, and EU — Seed to Series B — who have product-market fit, are ready to build a real marketing engine, and want a partner who's been in the CMO seat before.

Career timeline
2022–Now
VP of Marketing
Clodura.AI — GenAI-powered B2B Sales Intelligence · Pune, India
First marketing hire. Built function from zero. 3.5× ARR, $500K AppSumo, $2M+ fundraise support.
2020–2022
Senior Manager, Search Marketing
Machintel / Deck 7 / Media 7 — 30+ brands across IT, Healthcare, Fintech, Martech
Led 15-person global team. Built Tableau attribution stack. 10× Performer of the Year, Top Achiever Q4 2021.
2019–2020
Digital Marketing Team Lead
MarkSpace Media — B2B services & regional product · Pune, India
2018–2019
Senior SEO Executive
Transparency Market Research — Global syndicated research publisher · Pune, India
Highest revenue-contributing SEO team in the organisation. Team of the Year Award.
2016–2018
Digital Marketing Executive
Wagons Learning Pvt. Ltd. — B2B Corporate Training · Pune, India
2014–2016
Freelance Marketing Consultant
Independent — SMB clients across education, security, wellness, professional services
Built the full-stack operator discipline: organic, paid, content, web, analytics — end-to-end ownership.
Core capabilities
Growth Systems Architecture
Design and operate end-to-end demand engines — PLG, outbound, inbound, ABM, and lifecycle — tied to pipeline and revenue, not vanity MQLs.
Product Marketing & Category Storytelling
Positioning, messaging, launches, competitive intelligence, and the narrative that customers, analysts, partners, and investors underwrite.
Marketing Operations & Attribution
Martech stacks, attribution models, and the CAC/LTV/pipeline-coverage dashboards that align marketing to revenue and hold up under CFO scrutiny.
Team Leadership & Org Design
Hired, scaled, and led global marketing teams across SEO, content, demand, lifecycle, PMM, design, and operations. OKR frameworks from day one.
Demand Generation & Paid Media
Six-figure budgets across Google Ads, LinkedIn, DV360, and content syndication. Positive ROAS and SQL quality improvement quarter-on-quarter.
Investor & Fundraise Marketing
CAC/LTV/cohort dashboards, pipeline coverage narratives, and the GTM story that makes investors feel confident about where their capital goes.
Martech & tools
CategoryTools
Marketing Automation & CRMHubSpot · Zoho · Salesforce · Brevo · ActiveCampaign · Apollo.io · ZoomInfo · Clodura.AI
Analytics & AttributionGA4 · PostHog · Hotjar · PowerBI · Tableau
Paid & PerformanceGoogle Ads · LinkedIn Ads · DV360 · Facebook Business Manager
SEO & ContentSurferSEO · SEMrush · Ahrefs · WordPress · Webflow · Gumloop · n8n
Creative & CollaborationCanva · Figma · Notion · Asana · Loom · Miro · Adobe Suite
Education
M.Tech
Embedded Systems
Vignana Bharti Institute of Technology, Hyderabad
B.E.
Electronics & Telecommunication
Dr. Babasaheb Ambedkar Marathwada University, Sambhajinagar
Let's see if we're a fit

30 minutes. No pitch.
Just an honest conversation.

Tell me where you are. I'll tell you if I think I can move your number — and how I'd approach the first 90 days.

Book a free strategy call →